Running several stores taught us where merchants lose time: orders, fulfilment, ads and support live in different tools. We are turning our internal stack into software other Shopify merchants can use.
In development
Shopify ops app
A multi-tenant Shopify app (React Router, Polaris, Prisma). Each merchant connects their store, ad and social accounts and gets one dashboard for orders, fulfilment, ad spend and revenue, with AI-drafted daily insights and support replies.
In use
Internal operations stack
The tools that run our own brands today: order and design hand-off, shipment tracking, Meta and Google Ads reporting next to real revenue, and a daily report to the team.
In use
AI-assisted workflows
Built with Anthropic’s Claude: drafting customer replies and product and ad copy, with a person approving anything that reaches a customer. Our code is written with Claude Code.